The campaign is focused on raising awareness and participation in a women's sport. I worked along DesignStudio to develop and create a toolkit of illustrations for use across a digital, print and film campaign aimed at raising awareness of women’s rugby and getting more women to play the sport.

Team Powered

Diversity of shape and form.

Celebrate the diversity of individuals found in Women’s Rugby. Show the unstoppable energy & momentum that is created when all of these individuals come together.
Ultimate teamwork.

They move mountains together, they run through walls for each other, they reach impossible heights, and when these individuals come together. they become more than the sum of their parts they create unstoppable energy & momentum.
Unstoppable energy & momentum.

The need to capture relevant depth and dynamism. Diverse and dynamic human forms coming together