Originally from Buenos Aires, and currently based in LA, Xoana Herrera has immersed her style into the advertising and animation industry. Her characters and illustrations based on simple shapes and colorful palettes have a big part of Xoana’s imagery and her background as a graphic designer has a big take on her interest in creating balanced compositions.
Multifaceted illustrator Xoana Herrera finds the beauty in everyday life.
— Agent Pekka
Inquires.
As an illustrator, Xoana Herrera is represented worldwide by the illustration agencies Agent Pekka located in Helsinki, Amsterdam, New York & Los Angeles.
Awards & Exhibitions.
Communication Arts Illustration Annual 62 - Winner
— 2021 Commarts Editorial + Ad Winner
Speaker at Chispa Festival
— 2021 Nicaragua
Speaker at Blend Festival
— 2019 Canada
LA Design Festival | EDGE Outstanding Creative Talent | LA, California
— 2018 LA Design Festival
AOI Shortlist
World Illustration Awards
— 2019 AOI
Arte en la Red | Madrid, Spain
— 2019 Exhibition
CCR First solo exhibition | Buenos Aires, Argentina
— 2018 Centro Cultural El Recoleta
Shortlist Judge / The Motion Awards by Motionographer
— 2016 | 2017 | 2018 | 2021 The Motion Awards
Winner Best New Talent | The Motion Awards by Motionographer
— 2016 The Motion Awards
Selected Clients.
Advertising/Institutional.
Apple. Nike. Google. Uber. Netflix. Microsoft. Facebook. We Work. Lyft. Gobierno de la Ciudad de Buenos Aires. Monoblock. Coffee Bean & Tea Leaf.
Editorial.
Cosmopolitan. Chut Magazine. Women’s Health. Weapons of Reason. Teen Vogue Magazine. We Work Editorial. Nike Trained Journal.
Interviews
Podcast
Chispa Fest!
