Lyft.
Directed by the amazing talented family from Buck Lyft is revolutionizing the way people travel, but it all started with two kids thinking about cars, roads, and... Betty White.
My role.
I had the chance to be the lead designer for this super fun project, here are some of the style frames I developed for the look and style of the film.
Defining Style, Look and Feel Process
Lyft Style Development
Betty is that you?
Styleframes.
